OUR MISSION

Technology is a part of our every day lives as educators, as learners.

At EDUCATION AT ILLINOIS, making the most of your experience evolve more than troubleshooting issues with your computer. Whether it's classroom technologies, the latest app for research, visualizing data, teaching or learning online -- we are here to help make the ILLINOIS experience the best it can be. We are your partner for innovation in teaching, learning, research, and service.

We're here not only to help you use local services -- we're also here to connect you with the resources available to you from campus or beyond -- whatever you need to be successful. How can we help you?

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DIGITAL MARKETING OVERVIEW

Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses utilize technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.

Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketingand e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.

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